Project Zero is currently available to eligible brands in the United States, United Kingdom, France, Italy, Spain, Germany, Japan, India, Mexico, Canada, Australia, Brazil, Egypt, the United Arab Emirates, Turkey, Singapore, Poland, Saudi Arabia, Sweden and the Netherlands.

Regardless of your selling relationship with Amazon, you must:

To prevent misuse of our tools, Amazon has the right to evaluate additional factors to determine a user’s eligibility.

No, we encourage you to first submit any reports of potential infringements via the Report a Violation tool.

No, only rights owner(s) of the trademark for the brand enrolled in Brand Registry are currently eligible to access Project Zero.

The self-service counterfeit removal tool is to be used only to remove counterfeit listings. A counterfeit is an unlawful total or partial reproduction of a registered trademark – or a mark that is very similar to a registered trademark – in connection with the sale of a product. Counterfeiting requires the use of a registered trademark on the product, packaging or the product detail page to imply that the product is genuine.

Once a brand is enrolled in Project Zero in one country, it is automatically enrolled in other countries where brands have a registered trademark enrolled in Brand Registry.

We are providing brands with an unprecedented level of responsibility, and we are willing to do so because we believe that the combined strengths of Amazon and brands can drive counterfeits to zero. Brands must maintain an accuracy of at least 99% in order to maintain their Project Zero privileges. We have a number of processes in place to promote accuracy, including required training as part of Project Zero enrolment and ongoing monitoring to prevent misuse of our tools.

No, but the brands that serialise their products are seeing the best results. Product serialisation is a powerful tool for detecting and stopping counterfeits from reaching customers. Brands also have the choice to determine which of their products to serialise. The product serialisation service is currently available in the United States, Canada, Italy, France, Germany, Spain, the United Kingdom, India, Australia and Japan. We are working to expand the service to more countries.

Yes, it is free to enrol in Project Zero, get access to the automated protections, and use the self-service counterfeit removal tool. Brands that choose to use the product serialisation service incur a cost per unit, based on volume.