Grow your brand on Amazon

Enrolling in Brand Registry is the first step to becoming eligible for many brand-building programmes. Amazon offers an exclusive set of tools to brand owners to help you improve conversion, drive discoverability and protect intellectual property.

Launch your brand

Sell your own unique products using the tools we’ve created to help customers find your brand on Amazon.

There are so many reasons to build your brand with Amazon

We offer an exclusive set of brand benefit tools designed specifically for selling partners who are brand owners that have registered their brand with Amazon Brand Registry.
These tools can help to protect your brand, connect to customers and inform your strategy.

Connect with customers

Programme
Overview
Link
A+ Content
For brands that want to share their story, visually stand out against the competition and help customers make the best shopping decisions.
Sponsored Brands
For brands that want to drive awareness and discovery of their brand and product portfolio within Amazon shopping results.
Stores
For brands that want to create an immersive home in the Amazon store, introducing audiences to their brand’s story, mission and products, no matter the size of their brand.
Vine
For brands that want to build awareness and trust, and boost sales of new or slow-moving products by inviting trusted reviewers in the Amazon store to post authentic customer reviews.
Customer Engagement
For brands that want to build customer relationships, increase retention and drive engagement by sending targeted email marketing campaigns.
Video Shopping – Product Videos
For brands that want to use video to showcase their products and help inform customers.
Amazon Live
For brands that want to engage with customers in real time with livestreams.
Subscribe & Save
For brands that want to drive repeat purchases and build brand awareness among highly engaged customers.
Virtual Bundles
For brands that want to offer product bundles to drive better shopping experiences, making it easier to discover and buy more from your brand’s catalogue.
*Availability and eligibility requirements can vary by programme and marketplace.

Inform your strategy

Programme
Overview
Link
Amazon Brand Analytics
For brands that want to leverage data to make strategic decisions to achieve their business goals.
Amazon Attribution
For brands that want to analyse the sales impact and earn a bonus from sales driven by their off-Amazon advertising and marketing efforts.
Brand Referral Bonus
Delight customers while improving marketing efficiency and earning a bonus. Now, you can earn a bonus averaging 10% of product sales driven by your non-Amazon marketing efforts. The more traffic you bring, the more opportunities you have to earn a bonus. The bonus is provided as a credit on your referral fees.
Manage Your Experiments
For brands that want to optimise their listings by running experiments to learn what content appeals to their customers and helps drive more sales.
*Availability and eligibility requirements can vary by programme and marketplace.

Grow your brand on Amazon

Brand Registry unlocks tools and programmes specifically designed to help brands thrive on Amazon

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