Grow your brand on Amazon
Enrolling in Brand Registry is the first step to becoming eligible for many brand-building programmes. Amazon offers an exclusive set of tools to brand owners to help you improve conversion, drive discoverability and protect intellectual property.
Launch your brand
Sell your own unique products using the tools we’ve created to help customers find your brand on Amazon.
There are so many reasons to build your brand with Amazon
We offer an exclusive set of brand benefit tools designed specifically for selling partners who are brand owners that have registered their brand with Amazon Brand Registry. Enrolling in Brand Registry is the first step to become eligible for many brand building programs.
These tools can help to protect your brand, connect to customers and inform your strategy.
Connect with customers
Programme
Overview
Link
A+ Content
For brands that want to share their story, visually stand out against the competition and help customers make the best shopping decisions.
Sponsored Brands
For brands that want to drive awareness and discovery of their brand and product portfolio within Amazon shopping results.
Stores
For brands that want to create an immersive home in the Amazon store, introducing audiences to their brand’s story, mission and products, no matter the size of their brand.
Video Shopping – Product Videos
For brands that want to use video to showcase their products and help inform customers.
Amazon Live
For brands that want to engage with customers in real time with livestreams.
Subscribe & Save
For brands that want to drive repeat purchases and build brand awareness among highly engaged customers.
*Availability and eligibility requirements can vary by programme and marketplace.
Inform your strategy
Programme
Overview
Link
Amazon Brand Analytics
For brands that want to leverage data to make strategic decisions to achieve their business goals.
Amazon Attribution
For brands that want to analyse the sales impact and earn a bonus from sales driven by their off-Amazon advertising and marketing efforts.
*Availability and eligibility requirements can vary by programme and marketplace.
Grow your brand on Amazon
Brand Registry unlocks tools and programmes specifically designed to help brands thrive on Amazon
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