Protect and build your brand

Amazon Brand Registry helps you protect your intellectual property (IP), manage your listings and grow your business, regardless of whether you sell in our store – for free.

Protection starts on day one

You know your brand and intellectual property the best. Simply enrol in Brand Registry and share information about your brand. We will give you peace of mind by activating proactive protections that help stop bad listings and bad actors.
Secure your brand
Detect and report suspected intellectual property infringement with our powerful tools. Accurate submissions continue to drive our feedback loops to automatically block violations before they impact your brand and customers.
Improve customer experience
Better manage content and photos on detail pages for your products to help ensure that your customers see accurate information. We will combine your information with our automated protections and machine learning to prevent inaccurate updates.
Monitor your progress
Keep an eye on key stats related to your brand’s protection – both Amazon’s efforts and yours – in real time across all Amazon stores. You can also monitor the status and impact of infringement notices that you have submitted.

Your hub for protecting your brand on Amazon

Log in to Brand Registry and save valuable time protecting your brand. Here’s what you need to know about some of our most popular features.

Automated protections

Stop bad listings before they get published. When you provide data about your brand, products and intellectual property, we implement predictive protections using advanced machine learning to prevent bad listings.

Report a violation

Search our catalogue with ease to look for potential trademark, copyright, patent and design rights violations. Should you find an infringement, simply use our advanced tools to report them. These reports also further strengthen our automated protections.

Brand Registry support

Receive assistance from real people to help with resolving technical issues, listing issues, marketplace policy violations and more.

Help

Get educational resources and answers to frequently asked questions with tips and guides on using Brand Registry features.

Become eligible for other brand programmes

Protect your brand

Project Zero

Access the unprecedented ability to immediately remove counterfeit listings – without the need to contact us.

Build your brand

A+ Content

Showcase your brand story and
product features using rich text and images on the Amazon detail page to help drive conversion, increase traffic and boost sales.

Sponsored Brands

Grow your brand awareness with
ads that feature your logo, a custom headline and up to three of your products.

Amazon Stores

Promote your brand and products with your own multi-page Store on Amazon for free.

Protect your brand with the power of Amazon

Effective

8B+

Listing updates scanned every day for suspicious activity. We take down abusive listings before they go live.

Trusted

700K+

Brands in over 20 countries have enrolled in Brand Registry to protect and build their brands and businesses.




Relentless

24/7

We have teams around the world ready to investigate any report of intellectual property infringement, 24/7.
SUCCESS STORIES

Join our growing list of enrolled brands

Let’s protect and grow your brand together

Enrolling in Amazon Brand Registry requires a pending or registered trademark

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